i never thought i’d write a blog entry about consumerism in america. it just seems so… above me and unlike anything i would ever talk about. i know 0 about economy or finance. in fact, i almost failed econ in college.
but my observations have led me to ask the question: what kind of consumer are you?
go big or go home – you HAVE to get the biggest and the best product available. you get the newest products as soon as their available and do not mind waiting in line to get it. price is no option. it doesn’t matter how much something costs, if it’s the best, you WILL get it. you read reviews to make sure you have the best product available.
slick-dealer – you want the biggest and best, but you have your cost. if it costs too much, you won’t get it. if you do, it’s because it recently went on sale or you PM’ed it AR and AC and don’t mind going B&M even if YMMV if it means you’ll get the best deal.* you don’t mind not getting the best product as long as you get the best deal. 20% off is better than 20% better.
invester – for you, it’s not about the best deal, or the best quality. it’s about how important the product is. the product must be something that you can use everyday, will last for a long time, and will benefit your life. you might even rationalize your purchases as “an investment” rather than a purchase just to make yourself feel better about spending money cause you know that if it’s an investment, you’d be more willing to purchase it.
frugal freddie or saver sally – forget the best deal, if it’s not in your budget, you’re not even entertaining the thought of purchasing it. for you, lower quality can be just as good as long as the price is right. you’re fine with not getting the best stuff. you can find a cheaper option somewhere else. you’re a little more resourceful with what your options are.
there’s probably some more, but these are the most prominent consumer personality types i’ve seen in people. what kind of consumer type are you?
*PM: price match, AR: after rebate, AC: after coupon, B&M bricks and mortar (the physical store as opposed to online), YMMV: your mileage may vary
Written by enoch
June 4, 2010 at 10:37 am
Posted in social observation
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