i was driving the other day and saw someone standing outside with a gigantic sign for one off those going out of business liquidation sales. i always felt really bad for them. it’s usually when it’s hottest and i’ve even seen some apartment complexes dressing people up in big bear-like costumes in the middle of july. that’s just mean.
so i kept driving and saw another guy holding a smaller sign. it said, “we buy gold.” he was advertising one of those stores that buy gold that keep popping up all over the place. i was thinking, “is that sign doing anything?” is someone going to be driving down the road, see the sign and be like, “OH YEAH!!! i got a whole bunch of gold in my trunk i need to sell!! thanks for reminding me, bro!” or, “man, this gold necklace my ex gave me is super heavy, i want to get rid of it, but i don’t want to throw it away or give it to anyone… wait a minute, what’s that sign? WHAT!?!?? they BUY gold?!?!?”
who are they trying to reach exactly? and why do they have to put this poor guy outside for this very pointless marketing strategy? really? REALLY?